Morfos Design is an architectural studio based in Milan, Italy, specialising in the design of advanced critical facilities that operate 24/7, such as operations centres, control rooms, control buildings and specially designed consoles and cockpits. The firm has more than 20 years of experience in designing these demanding spaces, with an emphasis on innovation, ergonomics and the integration of natural elements with modern technology.
Art Direction
Graphic Design
Motion
3D
Visual Identity System
Motion
3D
Morfos Design specialises in the ergonomic design of 24/7 critical facilities, where technology and nature will be equally important in human-intensive tasks.
Technology, Ergonomics, Nature, Balance.
We are building a sustainable future in which technology and nature coexist in perfect balance.
The result of the strategic work is the creation of a design framework that reflects the brand's philosophy, which is based on a balance between technology and nature, strong user orientation, and a biophilic approach, creating an effortless harmony.
The wordmark "MORFOS" consists of custom-designed letters. The form of the letters is intended to reflect the company's core visual categories, which are sensibility (nature), dynamism, and technology. Dynamic and fluid forms are used to convey movement and energy. The wordmark is also designed to be flexible and adaptable, allowing for various configurations depending on the composition and context in which it is used.
The vignette system is an extension of the logo that enables a stronger integration with the visual identity system and the integration of the logo into the brand composition. The vignettes and their elements can be flexibly modified and animated, making the visual language of the brand more fluid and dynamic, reflecting natural forms.
Shapes taken from nature were the inspiration for this visual language. It is a direct reference to the design style used by the architects of Morfos Design. The visual language is a balanced combination of natural inspiration and technological innovation, conveyed through dynamic forms, a minimalist colour palette and modern typography.
These elements not only enrich the aesthetic but also promote a connection with nature, which is central to the Morfos design philosophy. The visual system is designed to be flexible yet consistent, supporting the brand narrative across platforms and mediums.
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Kalpesh Solanki
Morfos Design
We worked with Michal's Studio on our Company Logo , branding and website. Michal and his team showed a keen ability to understand our requirements and then smoothly translate it into cohesive brand collaterals. Especially their detail work on carefully crafting our Company logo is highly commended ! We would highly recommend Markiewicz Studio to future Clients!
