Our method focuses on identifying what is essential and building each project around these foundations. We prioritize clarity and close collaboration, ensuring a strong basis for a successful partnership.
Our Design Process
01 of 04
Discovery
↓
- Interviews and Surveys
- Client Workshops
- Brand Identity Audit
- Desk Research
- Market Context Analysis
- Competition Analysis
- Target Audience Analysis
We begin with an in-depth and methodical analysis rooted in dialogue and close collaboration with the client. Through workshops, interviews, and traditional research, we strive to deeply understand the brand’s expectations, challenges, goals, and opportunities.
Our process includes examining the market landscape, target audience, and brand positioning, utilizing tools specifically tailored to the unique nature of each project.
At this stage, we focus on asking the right questions to uncover key insights and shape strong ideas – the foundations upon which we build the strategic and design phases.
02 of 04
Strategy
↓
- Naming
- Brand Positioning
- Brand Attributes
- Brand Architecture
- Moodboards
- Communication Strategy
- Mission, Vision, Values
- Tone of Voice
This is a crucial stage that shapes the future of a brand and forms the foundation for the success of any branding project. We create verbal and visual identity, focusing on brand coherence and long-term goals. All insights are transformed into a narrative that reflects the brand's identity and aspirations.
The stage concludes with a comprehensive report outlining key guidelines, recommendations, and frameworks for further design actions. By developing a clear strategy and narrative, we ensure brands achieve consistency, authenticity, and relevance, enabling them to stand out in a competitive market.
03 of 04
Design
↓
- Key Visual
- Visual Language
- Creative Direction
- Logo Design
- Typography & Colors
- Printed & Digital Assets
- Social Media
- Animation & Photography
Building on the developed strategy, we move on to crafting creative solutions. This stage focuses on developing a visual language and identity – the elements that define the brand’s image and enhance its effective communication with the target audience.
We create a cohesive identity system, including the logo, typography, color palette, graphic elements, and detailed guidelines for their application in visual communication. Simultaneously, we develop a complete range of assets tailored for both digital and print environments, ensuring a consistent and unified brand presence across all platforms.
04 of 04
Delivery
↓
- Brand Manual
- File Package Preparation
- Content Creation
- Implementation Oversight
- Brand Launch
- Team Training
- Post-Sales Support
In the final stage, we refine and deliver all key assets, such as logo file packages, brand guidelines, visual language components, corporate document templates, and social media materials. We complete the project by integrating and documenting all aspects of the visual identity, along with detailed and comprehensive guidelines.
We ensure seamless implementation of the branding across both digital and print environments, maintaining consistency across all platforms and communication channels. We oversee the process to guarantee that the brand remains cohesive across all touchpoints with its audience.
We also provide ongoing support during the brand activation process, internal rollout, and training sessions to ensure that the new materials are used effectively. Our goal is to enable the brand to fully realize the potential of its updated identity.
Essential foundations driving our style and approach.
Why us?
Quality, Details, Focus →
Craftsmanship
We aim to develop each project with meticulous attention to detail. Drawing on our expertise, focus, and commitment, we ensure the creation of solutions that are both functional and impactful.
Trust, Care, Understanding →
Empathy
Our aim is to make a meaningful impact on the future and success of every brand we partner with. We dedicate ourselves entirely – listening, questioning, and uncovering insights to truly grasp the essence of each collaboration.
Vision, Flair, Emotions →
Intuition
Beyond solid expertise and knowledge, we also rely on intuition to give each of our projects a unique character. Guided by intuition shaped through years of experience, we create solutions that break conventions and bring fresh energy.
What inspires us?
Dieter Rams:
Ten Principles
of Good Design
Is innovative
Makes a product useful
Is aesthetic
Makes a product understandable
Is unobtrusive
Is honest
Is long-lasting
Is thorough down to the last detail
Is environmentally friendly
Involves as little design as possible
Massimo Vignelli:
About Meaning
Semantics, in design, means to understand the subject in all its aspects; to relate the subject to the sender and the receiver in such a way that it makes sense to both. It means to design something that has a meaning, that is not arbitrary, that has a reason for being, something in which every detail carries the meaning or has a precise purpose aimed at a precise target.
Hans Hoffmann:
About Simplicity
The ability to simplify lies in eliminating the unnecessary so that the essential can speak.
Empowering brands to face the challenges of the future.
Questions? Answered.
A brand strategy is a comprehensive plan that answers questions like: What is your brand? How should it look? What and how should it communicate? Without a defined strategy, a project might be visually appealing but fail to reflect the company’s true essence, properly position the brand, or meet business objectives.
A brand strategy is a comprehensive plan that answers questions like: What is your brand? How should it look? What and how should it communicate? Without a defined strategy, a project might be visually appealing but fail to reflect the company’s true essence, properly position the brand, or meet business objectives.
Yes, we work with clients of all sizes, adapting our solutions to meet their needs. Our services support both startups and established companies in achieving their goals and driving growth.
Yes, we work with clients of all sizes, adapting our solutions to meet their needs. Our services support both startups and established companies in achieving their goals and driving growth.
Implementing the branding process enables a company to define its unique strengths, increase market visibility, and build a cohesive visual identity that fosters trust among customers. This allows the brand to respond more effectively to changing market needs, communicate its values clearly, and explore new growth opportunities.
Implementing the branding process enables a company to define its unique strengths, increase market visibility, and build a cohesive visual identity that fosters trust among customers. This allows the brand to respond more effectively to changing market needs, communicate its values clearly, and explore new growth opportunities.
Through workshops and analysis, we work closely with the client to identify key areas of focus, goals, and brand needs. We suggest elements that best support communication and address business challenges.
Through workshops and analysis, we work closely with the client to identify key areas of focus, goals, and brand needs. We suggest elements that best support communication and address business challenges.
Yes, we prioritize close collaboration with the client, involving you in key project stages. Your input is especially valuable during workshops and the strategic phase, where we shape the foundation of the project together.
Yes, we prioritize close collaboration with the client, involving you in key project stages. Your input is especially valuable during workshops and the strategic phase, where we shape the foundation of the project together.
Client’s Opinion
Michal takes initiative to bring structure in the activities and combines his structured approach with a lot of creativity.
Michal listens well to the wishes and expectations, and is very skilled in translating this into visuals and templates that strike the right tone and sentiment. I’ve learned to know Michal as a person who keeps his promised schedules and delivers his
