Autea is a software engineering company where self-improvement became a central point of the organization's culture. The first visual identity emphasized the company's origin, which was strongly associated with the behavioral therapy of autistic children.
The scope and profile of the services provided, however, has evolved all the time and as a result, after a few years, the company has evolved into a software house providing scalable solutions for technological start-ups, as well as big data and AI solutions.
It was for this reason that there was a need for a thorough rebranding. One that would assume a complete change and build from scratch a new identity, allowing the right way to communicate a new range of services, as well as new goals and ambitions.
Strategy
Art Direction
Graphic Design
Editorial Design
Visual Identity System
Web Design
The Autea sign was constructed on the basis of five identical circles, whose transformations made it possible to create a group of five homogeneous letters. Elements of the symbol find a wider application throughout the whole visual identity system creating a recognizable and coherent visual language. The intersection of letters in the logotype allows manipulation of its individual elements, using them autonomously in various variations.
The color palette has been limited to black, gray and red. Red, although not the most obvious choice for this industry, is intended to signal boldness, directness, determination and change.
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Axela Frank: Stationery Photoshoot.
Piotr Piękoś
Managing Partner at Autea
During our work together, Michał had proven to be not only an excellent designer, but also a customer-oriented professional. His approach to design work is a well-thought-out process that starts with in-depth analysis of customer's needs and continues through number of creative stages that consequently narrow down the spectrum of possibilities to reach a desired conclusion. Following this routine resulted in extra-ordinary visual identity as well as enabled us to structure our way of thinking on how the brand's perception is formed.
