Hearts Pub is the first gaming pub in Gliwice created by a gamer for gamers. Located near the academic complex, it is a place where, away from the hustle and bustle, you can meet with friends, have a good beer and play a board or video console game.
The basic goal of this project was to respond to dualistic characters of the brand. On the one hand, Hearts Pub is a traditional pub in the most literal and classic sense. On the other hand, equally important, it's a gaming pub. The main intention was to merge these two contrasting ideas to create a coherent and consistent visual language.
Strategy
Art Direction
Graphic Design
Motion
Editorial Design
Iconography
Naming
Strategy
Logo
Visual Identity System
Web Design
Illustration
Animation
It's not a gaming pub that looks like a traditional pub. It's not a traditional pub that looks like a gaming pub. It's both. The visual identity of this brand is a unified concept. The viewer will experience both parts simultaneously. When you think about pixels, glitches, old games, new games... and when you think about traditional pubs, beer, dark wood, warm interiors, there is obviously a big contrast. Our journey was showing that, in this case, they can live together and coexist.
Kasia Olejarczyk: Illustration;
Kamila Figura: Web Design;
Sebastian Wojdakowski: Web Development;
Justyna Niwińska: Project Photoshoot.
Jan Adryański
Owner of Hearts Pub
Studio designed an Identity for our Gaming Pub located in Gliwice. It came out great, along the way the identification still won an award, and every time customers pay attention to how great it looks. It's worth approaching the subject professionally at the beginning, so that we don't have to deal with it when our business starts to grow dynamically.
