We were invited to conduct a comprehensive rebranding of a brand that had been functioning for 12 years. Our main goal was to create a cohesive and recognizable system that better reflected the existing pillars of the company's identity while appropriately responding to new areas of its operations, this enabling further brand development. A crucial part of the process was identifying and preserving key elements from the previous strategy, while redefining them in an unconventional manner that would strengthen the brand's position as a market leader.
The new visual identity system aims to enable seamless communication with the target audience, providing flexible tools for effective communication across all currently available carriers and media channels.
Inventity provides professional advisory services. Their team consists of over 50 managers who deliver high-quality services in the areas of strategic, operational, financial, and ESG advisory.
Adaptation, Knowledge, Growth, Connectivity
We offer a proven methodology and experienced managers to ambitious companies that aim to grow effectively.
The strategic efforts have resulted in the creation of new design frameworks for the system. One of these frameworks is based on the principle of contrast, which combines two opposing visual directions. This principle derives from the vivid foundations of Inventity's identity, represented by Knowledge, Adaptation, Development, and Connectivity, each contrasting with one another.
As a result, the new symbol blends the characteristics of an Asterisk symbol (simplicity, structure, expansion) with an Abstract Droplet Form (creativity, sharing, adaptation, abstraction). The new symbol's form and its expanding branches also reference the previous Inventity symbol, which took the shape of a synapse.
The new visual language encompasses the Inventity brand system and its derivatives, a color palette, custom typography, composition principles, supplementary graphic elements such as data visualization charts, iconography, and animation guidelines. The project scope included the development of a comprehensive visual identity manual, materials for digital communication, a package of corporate presentation templates, the redesign of a 400-page publication, the creation of promotional materials such as posters, banners, corporate stationery designs, and consultations for website redesign.
We recommend markiewicz.studio for their outstanding work in the rebranding process for Inventity. The team listened carefully to the company's needs and proposed several creative concepts, from which the option that best reflected the vision of the organization's development was ultimately selected.
The work was well organized, accurate and timely, and the new design is fresh, modern and very professional. If you are looking for a professional and creative approach to rebranding, markiewicz.studio is the right choice!
